Tag Archives: News

Institute for Sales Excellence – Sales Cup

The big finale for the Institute for Sales culminates in the form of the Sales Cup Awards! Over the academic year, students compete to earn monetary awards by participating in Institute for Sales Excellence sponsored programs. Students earn points by: participating in activities including sales competitions, certificate programs, interview days, job shadowing, and company visits.  Nearly $11,000 was awarded to the Sales Cup winners from 16 different sponsors. CONGRATULATIONS!

1st Place – Nick Rasmussen

2nd Place – Kelsey Berchem

3rd Place – Matt Young, Kelly Deschner, Sam Wanezek, Tommy Zoerner, Katelyn Wondolkowski and Kayla Agostini

4th Place – Cam Neuhauser, Trevor Raasch, Paytin Kennicott, Katie Hart, Lauren Macchia, Brianna Oelke, Sam Gobert, Robert Koenen, Nicole Alt and Sam Morgan.

THANK YOU to our sponsors! ABC Supply, Aerotek, Penske Truck Leasing, Steinhafels, Liberty Mutual, Cottingham and Butler, BMO Harris, Gartner, Victor Envelope, Impact Networking, C.H. Robinson, Northwestern Mutual Lueder and Kosnick groups, Spacesaver, Sherwin-Williams, Federated Credit Union, Marine Credit Union, Consolidated Electrical Distributors.

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Digital Marketing Certificate

Digital Certificate Program – Tuesday, March 13, 3:30 – 5 PM in starts in Timmerman with food/networking to follow. Companies will include: AcuRite, Logical Position and Rocket Clicks.

Digital Marketing SpeakerWednesday, March 14, 4-5 PM in Timmerman – Foremost Media

Both days will have interactive activities/presentations related to the following topics:

  • Content marketing strategy for millennials (T)
  • Search engine optimization (T)
  • Display advertising targeting via Facebook, YouTube, and Google (T)
  • Web page design, heat maps, and conversion optimization (W)
  • Putting together a live video campaign (W)

Digital Certificate 2018-1

Strong start to 2018

Spring semester is in full swing at UW-Whitewater and for the Department of Marketing! Our February edition of the Department of Marketing Newsletter highlights recent achievements and our student, faculty and sponsor spotlights.
Marketing and Sales Career Fair – 29 companies participated with job and internship opportunities!
Perfect Pitch Sales Competition – Approximately 170 students participated and $2550 was awarded in prize money from our sponsors: Consolidated Electrical Distributors and Impact Networking.
Partners in the Classroom – students interact one-on-one with representatives from our sponsoring companies.
Student Spotlight – Jason Precia, most recent recipient of the Richard Telfer – AMA Minority Business Student Scholarship.
Faculty Spotlight – Yushan Zhao, Professor and Chair of the Department Assessment Committee.
Partner Spotlight – Brian Robinson and Jason Gardner from C.H. Robinson.
Read more here!

Jason Precia

Jason Precia, Student Spotlight

Perfect Pitch Spring Finalists 18

Finalists from the Perfect Pitch

 

Congratulations to the AMA/sales students for an outstanding performance at the UNLV AMA Western Regional Collegiate Conference held at the University of Nevada, Las Vegas on Jan. 27. Click here for the full story.

UNVL-AMA-01-27-18-1-768x1024

UW-Whitewater AMA/sales students pose in front of the University of Nevada Lee Business School during the competition. Back row, from left, Haley Lechner, Cameron Neuhauser, Kelsey Berchem, Katie Hart, and Trevor Raasch; middle, from left, Matt Young and Sam Wanezek; and in front, Kelly Deschner.

And we have a lot more coming soon!

Julie photo

If you would like to be on the mailing list for our Department of Marketing Newsletter, have any questions about our program, or need more information, please email Editor-in-Chief and Department Assistant, Julie Hill, at hillj@uww.edu.

 

Marketing Department Newsletter

We are past the halfway mark for Fall semester! Students, faculty and AMA are keeping very busy and already have many accomplishments. Our second edition of the Marketing Department newsletter has highlights from the AMA 10th Annual Regional Conference, the Institute for Sales Excellence, as well as student, faculty and alumni spotlights.

Click HERE to read more in our Marketing Department Newsletter!

 

AMA 10th Annual Regional Conference – Experiential Marketing

The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential MarketingKeynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.

Introducing our NEW newsletter!

A big welcome to the 2017-2018 school year from the Department of Marketing. As you will see in this newsletter, many great things happened last year and much is planned for 2017-2018. In the way of big picture highlights, the Marketing Major is now the second largest on campus and growing.  Why? In part because we have great faculty and students,  but also because we have a large and welcoming group of Corporate Partners. Our student organizations and sales teams continue to soar nationally and internationally. Looking forward to one heck of a year!

Continue reading more in our NEW Marketing Department Newsletter