Spring semester is in full swing at UW-Whitewater and for the Department of Marketing! Our February edition of the Department of Marketing Newsletter highlights recent achievements and our student, faculty and sponsor spotlights. Marketing and Sales Career Fair – 29 companies participated with job and internship opportunities! Perfect Pitch Sales Competition – Approximately 170 students participated and $2550 was awarded in prize money from our sponsors: Consolidated Electrical Distributors and Impact Networking. Partners in the Classroom – students interact one-on-one with representatives from our sponsoring companies. Student Spotlight – Jason Precia, most recent recipient of the Richard Telfer – AMA Minority Business Student Scholarship. Faculty Spotlight – Yushan Zhao, Professor and Chair of the Department Assessment Committee. Partner Spotlight – Brian Robinson and Jason Gardner from C.H. Robinson.
Read more here!
Jason Precia, Student Spotlight
Finalists from the Perfect Pitch
Congratulations to the AMA/sales students for an outstanding performance at the UNLV AMA Western Regional Collegiate Conference held at the University of Nevada, Las Vegas on Jan. 27. Click here for the full story.
UW-Whitewater AMA/sales students pose in front of the University of Nevada Lee Business School during the competition. Back row, from left, Haley Lechner, Cameron Neuhauser, Kelsey Berchem, Katie Hart, and Trevor Raasch; middle, from left, Matt Young and Sam Wanezek; and in front, Kelly Deschner.
And we have a lot more coming soon!
If you would like to be on the mailing list for our Department of Marketing Newsletter, have any questions about our program, or need more information, please email Editor-in-Chief and Department Assistant, Julie Hill, at firstname.lastname@example.org.
The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential Marketing. Keynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.
AMA’s 10th Annual Regional Conference was another great success this year!
The students and faculty in the Department of Marketing are in full swing with career fairs, sales competitions, conferences in addition to coursework!
Recently, we held our annual Partners in the Classroom event. This is a special opportunity for hundreds of students to directly meet with over 30 of our local sponsors and partners. Many are sales, retail and digital marketing students seeking jobs and internships. Following the event is our popular Sales Team “Meet and Greet.” This was another opportunity to mingle with sales students in a more informal setting.
The first sales competition of the year was held last week. The Perfect Pitch competition had over 50 judges participate from our partnering companies. The Perfect Pitch is a 45-90 second pitch that demonstrates yourself to a prospective new employer. Over a hundred students participated! Student winners receive monetary awards. Here are the top 5 winners:
Sam Morgan – $500
Therese Merkel – $400
Anna Tracy – $300
Zach Goggins – $200
Kelsey Berchem – $150
AMA Regional Conference is happening Friday, October 13. AMA Chapters from all over the nation will be in attendance participating in workshops, sales competitions and guest speakers. For more information, visit http://www.uwwama.org/
In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor. “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing. All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction! Thank you to everyone that participated and made the event successful!
The American Marketing Association maintains its premier position after being named 2017 International Chapter of the Year.
The American Marketing Association had another successful trip to New Orleans to the AMA 39th Annual International Collegiate Conference from March 16-18. Thirty-eight students and four advisors made the trip, and yet again the organization brought International Chapter of the Year back to Whitewater. This is a prestigious award that the group worked toward throughout the year. Two main factors considered are the professional development of students and social impact the organization is making. During the duration of the conference the chapter participated in competitions, attended a variety of speakers and the sales certificate and awards banquets.
Individual Student Awards:
ABC Supply Sales Competition: Kelly Deschner-2nd place Nick Rasmussen-2nd place McKayla Mehring-3rd place Tommy Zoerner-3rd place
Aerotek Perfect Pitch Competition: Nick Rasmussen-2nd place Haley Lechner-4th place Kelly Deschner-5th place
AMA Social Impact Scholarship: Melissa Khalil-2nd place
TEKsystems Outbound Sales Competition: Karlee Nimmer-2nd place Sam Ahr-3rd place Stephanie Mueller-4th place Kyle Kogler-6th place
Sales Student of the Year: Nick Rasmussen-3rd Place
eBay Collegiate Case Competition: Chapter – Honorable Mention
Today marks the beginning of Career Week 2015! Frank Lanko, Senior Business Career Advisor, writes, “The program will feature a keynote speaker each night covering many topics including Personal Branding/Networking, Interviewing, and Preparing for the Career Fair (and how to impress employers!). There will also be events on Tuesday and Wednesday evening hosted by CoBE student organizations featuring a panel of industry speakers who will help students explore various career options within their programs of study. These are great opportunities for students to explore majors, career options, and network with industry professionals and student organization leaders alike. All of the events are free, hosted in Hyland Hall – and the keynote speaker events will feature free pizza (while supplies last!).”
Information on the keynote talks is available from the following links: