We are past the halfway mark for Fall semester! Students, faculty and AMA are keeping very busy and already have many accomplishments. Our second edition of the Marketing Department newsletter has highlights from the AMA 10th Annual Regional Conference, the Institute for Sales Excellence, as well as student, faculty and alumni spotlights.
ClickHERE to read more in our Marketing Department Newsletter!
The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential Marketing. Keynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.
AMA’s 10th Annual Regional Conference was another great success this year!
The American Marketing Association maintains its premier position after being named 2017 International Chapter of the Year.
The American Marketing Association had another successful trip to New Orleans to the AMA 39th Annual International Collegiate Conference from March 16-18. Thirty-eight students and four advisors made the trip, and yet again the organization brought International Chapter of the Year back to Whitewater. This is a prestigious award that the group worked toward throughout the year. Two main factors considered are the professional development of students and social impact the organization is making. During the duration of the conference the chapter participated in competitions, attended a variety of speakers and the sales certificate and awards banquets.
Individual Student Awards:
ABC Supply Sales Competition: Kelly Deschner-2nd place Nick Rasmussen-2nd place McKayla Mehring-3rd place Tommy Zoerner-3rd place
Aerotek Perfect Pitch Competition: Nick Rasmussen-2nd place Haley Lechner-4th place Kelly Deschner-5th place
AMA Social Impact Scholarship: Melissa Khalil-2nd place
TEKsystems Outbound Sales Competition: Karlee Nimmer-2nd place Sam Ahr-3rd place Stephanie Mueller-4th place Kyle Kogler-6th place
Sales Student of the Year: Nick Rasmussen-3rd Place
eBay Collegiate Case Competition: Chapter – Honorable Mention