Spring semester is in full swing at UW-Whitewater and for the Department of Marketing! Our February edition of the Department of Marketing Newsletter highlights recent achievements and our student, faculty and sponsor spotlights. Marketing and Sales Career Fair – 29 companies participated with job and internship opportunities! Perfect Pitch Sales Competition – Approximately 170 students participated and $2550 was awarded in prize money from our sponsors: Consolidated Electrical Distributors and Impact Networking. Partners in the Classroom – students interact one-on-one with representatives from our sponsoring companies. Student Spotlight – Jason Precia, most recent recipient of the Richard Telfer – AMA Minority Business Student Scholarship. Faculty Spotlight – Yushan Zhao, Professor and Chair of the Department Assessment Committee. Partner Spotlight – Brian Robinson and Jason Gardner from C.H. Robinson.
Read more here!
Jason Precia, Student Spotlight
Finalists from the Perfect Pitch
Congratulations to the AMA/sales students for an outstanding performance at the UNLV AMA Western Regional Collegiate Conference held at the University of Nevada, Las Vegas on Jan. 27. Click here for the full story.
UW-Whitewater AMA/sales students pose in front of the University of Nevada Lee Business School during the competition. Back row, from left, Haley Lechner, Cameron Neuhauser, Kelsey Berchem, Katie Hart, and Trevor Raasch; middle, from left, Matt Young and Sam Wanezek; and in front, Kelly Deschner.
And we have a lot more coming soon!
If you would like to be on the mailing list for our Department of Marketing Newsletter, have any questions about our program, or need more information, please email Editor-in-Chief and Department Assistant, Julie Hill, at email@example.com.
We are past the halfway mark for Fall semester! Students, faculty and AMA are keeping very busy and already have many accomplishments. Our second edition of the Marketing Department newsletter has highlights from the AMA 10th Annual Regional Conference, the Institute for Sales Excellence, as well as student, faculty and alumni spotlights.
ClickHERE to read more in our Marketing Department Newsletter!
The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential Marketing. Keynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.
AMA’s 10th Annual Regional Conference was another great success this year!
A big welcome to the 2017-2018 school year from the Department of Marketing. As you will see in this newsletter, many great things happened last year and much is planned for 2017-2018. In the way of big picture highlights, the Marketing Major is now the second largest on campus and growing. Why? In part because we have great faculty and students, but also because we have a large and welcoming group of Corporate Partners. Our student organizations and sales teams continue to soar nationally and internationally. Looking forward to one heck of a year!
In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor. “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing. All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction! Thank you to everyone that participated and made the event successful!
The American Marketing Association maintains its premier position after being named 2017 International Chapter of the Year.
The American Marketing Association had another successful trip to New Orleans to the AMA 39th Annual International Collegiate Conference from March 16-18. Thirty-eight students and four advisors made the trip, and yet again the organization brought International Chapter of the Year back to Whitewater. This is a prestigious award that the group worked toward throughout the year. Two main factors considered are the professional development of students and social impact the organization is making. During the duration of the conference the chapter participated in competitions, attended a variety of speakers and the sales certificate and awards banquets.
Individual Student Awards:
ABC Supply Sales Competition: Kelly Deschner-2nd place Nick Rasmussen-2nd place McKayla Mehring-3rd place Tommy Zoerner-3rd place
Aerotek Perfect Pitch Competition: Nick Rasmussen-2nd place Haley Lechner-4th place Kelly Deschner-5th place
AMA Social Impact Scholarship: Melissa Khalil-2nd place
TEKsystems Outbound Sales Competition: Karlee Nimmer-2nd place Sam Ahr-3rd place Stephanie Mueller-4th place Kyle Kogler-6th place
Sales Student of the Year: Nick Rasmussen-3rd Place
eBay Collegiate Case Competition: Chapter – Honorable Mention
On Wednesday, February 4, AMA will host a Retail Certificate Program, with presentations by Target, Walmart, Kohl’s, Steinhafels, and MattressFIRM. This is a great opportunity to learn about retail marketing and to speak with representatives from these companies about internships and job openings. Plus, there will be free food for students! Register to attend using the link below.
When: Wednesday, February 4, 4:30pm-6pm (Career Fair), 6:15pm-8pm (Retail Panel) Where: Hyland Atrium (Career Fair), Timmerman Auditorium (Retail Panel) Cost: FREE to all UW-Whitewater students Registration: Complete this signup form
This Wednesday, October 15, 2014, the American Marketing Association will host a Digital Marketing Certificate featuring three companies: AcuRite, GMR Marketing, and Land’s End. Students will rotate to learn about digital marketing from professionals in the field. Additionally, students who participate in this program are eligible for $2,500 worth of scholarships. Subway dinner will be provided afterwards.
When: Wednesday, October 15, 4pm-6:45pm Where: Hyland Hall 2203 Cost: FREE to all UW-Whitewater students Attire: Business Professional Registration: Complete this signup form
On Wednesday, March 5, AMA will host a B2B Certificate Program, with presentations by Hormel Foods, J.J. Keller & Associates, and Milwaukee Tool. This is a great opportunity to learn about business-to-business marketing and to speak with representatives from these companies about internships and job openings. Plus, there will be free pizza for students!
When: Wednesday, March 5, 4pm-7:30pm Where: Timmerman Auditorium, Hyland Hall Cost: FREE to all UW-Whitewater students Registration: Complete this signup form
Prior to the program, from 3pm to 4pm, there will be a mini career fair in the Hyland Hall Atrium. Bring your résumés!
Also, stop by Hyland Hall 1001 at 3:30pm if you’d like a professional photo taken for your LinkedIn profile.