Category Archives: For Students

Marketing Department Newsletter

We are past the halfway mark for Fall semester! Students, faculty and AMA are keeping very busy and already have many accomplishments. Our second edition of the Marketing Department newsletter has highlights from the AMA 10th Annual Regional Conference, the Institute for Sales Excellence, as well as student, faculty and alumni spotlights.

Click HERE to read more in our Marketing Department Newsletter!

 

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AMA 10th Annual Regional Conference – Experiential Marketing

The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential MarketingKeynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.

Deparment of Marketing is in FULL SWING!

The students and faculty in the Department of Marketing are in full swing with career fairs, sales competitions, conferences in addition to coursework!

Recently, we held our annual Partners in the Classroom event. This is a special opportunity for hundreds of students to directly meet with over 30 of our local sponsors and partners. Many are sales, retail and digital marketing students seeking jobs and internships. Following the event is our popular Sales Team “Meet and Greet.” This was another opportunity to mingle with sales students in a more informal setting.

The first sales competition of the year was held last week. The Perfect Pitch competition had over 50 judges participate from our partnering companies. The Perfect Pitch is a 45-90 second pitch that demonstrates yourself to a prospective new employer. Over a hundred students participated! Student winners receive monetary awards. Here are the top 5 winners:

Sam Morgan – $500
Therese Merkel – $400
Anna Tracy – $300
Zach Goggins – $200
Kelsey Berchem – $150

Congratulations!

AMA Regional Conference is happening Friday, October 13. AMA Chapters from all over the nation will be in attendance participating in workshops, sales competitions and guest speakers. For more information, visit http://www.uwwama.org/

 

2nd Annual Richard Telfer – AMA Minority Business Student Scholarship Golf Outing

In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor.  “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing.  All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction!  Thank you to everyone that participated and made the event successful!

Scholarship Winners Announced

Congratulations to the winners of three Marketing Department Scholarships!   These scholarships are for Marketing majors and are awarded to students who have demonstrated their character, ambition, and potential for success in the marketing profession.  There were many very qualified applicants and we are proud to announce the following winners:

Brandon Fong (not pictured; currently in a Study Abroad program in Sweden) – G.M. and Prameela Naidu Scholarship, $1300

Kelsey Berchem – Marketing Department Scholarship, $500

Melissa Khalil – Jon M. Pyzyk Memorial Scholarship, $500

Institute for Sales Excellence – Sales Cup Winners Announced

On Friday, April 28th, students participated in the last sales competition for the academic year, Relationship Selling, sponsored by Northwestern Mutual.  This competition, one of many throughout the year, is one way that students can earn Sales Cup points. Throughout the year, students have been earning and accumulating points with the goal of winning the annual Sales Cup.  Points are given for participating in internal and external sales competitions, certificate programs, job fairs and networking events. Winning at sales competitions awards more points.  The Northwestern Mutual Relationship Selling event was the last chance for students to earn points and determine the Sales Cup Winners!

Stephanie Mueller Sales Cup Winner

Stephanie Mueller, Sales Cup Winner, sponsored by Northwestern Mutual

CONGRATULATIONS to Stephanie Mueller, the Grand Champion of the Sales Cup!  She was awarded $1500 from our sponsor, Northwestern Mutual.  Stephanie was also one of the Advanced Division Champions from the Relationship Selling competition. Ashley Gillitzer was Runner-Up for the Sales Cup, winning $1000 from ABC Supply and also was an Advanced Division Champion from the Relationship Selling competition.  Nick Rasmussen also was Runner-Up for the Sales Cup, winning $1000 from CH Robinson and a Runner-Up for the Advanced Division Relationship Selling competition.

We are very proud of all our student competitors!  There were a total of 17 Sales Cup Winners, earning nearly $10,000 from corporate sponsors – Northwestern Mutual, ABC Supply, CH Robinson, Aerotek, Steinhafels, BMO Harris, Sherwin Williams, Federated Insurance, CED, Impact, JJ Keller, TekSystems, Marine Credit Union, and Penske Truck Leasing.

The Northwestern Mutual Relationship Selling Competition awarded over $3,000 to a total of 15 winners!

Congratulations to all winners and THANK YOU to our business partners and sponsors that help make this happen!

Relationship Selling Winners

Stephanie Mueller, Ashley Gillitzer, Trevor Raasch – Advanced Division Champion winners from the Relationship Selling Sales Competition, sponsored by Northwestern Mutual.

 

AMA continues legacy of excellence

The American Marketing Association maintains its premier position after being named 2017 International Chapter of the Year. Group

The American Marketing Association had another successful trip to New Orleans to the AMA 39th Annual International Collegiate Conference from March 16-18. Thirty-eight students and four advisors made the trip, and yet again the organization brought International Chapter of the Year back to Whitewater. This is a prestigious award that the group worked toward throughout the year. Two main factors considered are the professional development of students and social impact the organization is making. During the duration of the conference the chapter participated in competitions, attended a variety of speakers and the sales certificate and awards banquets.

Individual Student Awards:

ABC Supply Sales Competition:
Kelly Deschner-2nd place
Nick Rasmussen-2nd place
McKayla Mehring-3rd place
Tommy Zoerner-3rd place

Aerotek Perfect Pitch Competition:
Nick Rasmussen-2nd place
Haley Lechner-4th place
Kelly Deschner-5th place

AMA Social Impact Scholarship:
Melissa Khalil-2nd place

TEKsystems Outbound Sales Competition:
Karlee Nimmer-2nd place
Sam Ahr-3rd place
Stephanie Mueller-4th place
Kyle Kogler-6th place​

Sales Student of the Year:
Nick Rasmussen-3rd Place

eBay Collegiate Case Competition:
Chapter – Honorable Mention