Author Archives: jhilluww

Deparment of Marketing is in FULL SWING!

The students and faculty in the Department of Marketing are in full swing with career fairs, sales competitions, conferences in addition to coursework!

Recently, we held our annual Partners in the Classroom event. This is a special opportunity for hundreds of students to directly meet with over 30 of our local sponsors and partners. Many are sales, retail and digital marketing students seeking jobs and internships. Following the event is our popular Sales Team “Meet and Greet.” This was another opportunity to mingle with sales students in a more informal setting.

The first sales competition of the year was held last week. The Perfect Pitch competition had over 50 judges participate from our partnering companies. The Perfect Pitch is a 45-90 second pitch that demonstrates yourself to a prospective new employer. Over a hundred students participated! Student winners receive monetary awards. Here are the top 5 winners:

Sam Morgan – $500
Therese Merkel – $400
Anna Tracy – $300
Zach Goggins – $200
Kelsey Berchem – $150

Congratulations!

AMA Regional Conference is happening Friday, October 13. AMA Chapters from all over the nation will be in attendance participating in workshops, sales competitions and guest speakers. For more information, visit http://www.uwwama.org/

 

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Introducing our NEW newsletter!

A big welcome to the 2017-2018 school year from the Department of Marketing. As you will see in this newsletter, many great things happened last year and much is planned for 2017-2018. In the way of big picture highlights, the Marketing Major is now the second largest on campus and growing.  Why? In part because we have great faculty and students,  but also because we have a large and welcoming group of Corporate Partners. Our student organizations and sales teams continue to soar nationally and internationally. Looking forward to one heck of a year!

Continue reading more in our NEW Marketing Department Newsletter

Welcome Fall 2017

Welcome back to some of you and happy first days of college to others – we are very excited for the academic year 2017-2018! There are many opportunities that the Marketing department provides through coursework, conferences, sales competitions, career fairs, certificates, and other events. Also, our student organizations provide even more learning opportunities through AMA (American Marketing Association), MKT (Mu Kappa Tau Honor Society) and PSE (Pi Sigma Epsilon).

This year, we are happy to add two new lecturers to our department. Please helps us welcome Noelle Butski and Kenyatta Barber.

Noelle Butski  has tackled a wide range of sales and marketing activities includingNoelle Bio Photo analytics, copy writing, account management, sales management and strategic development. She has worked in both small businesses and large corporations in a variety of consumer packaged goods channels. In 2016 Noelle left the corporate world
to co-found Ascent Marketing, a boutique digital marketing agency in northern Illinois that focuses on the needs of small businesses and non-profit organizations. In 2017 she started teaching at her local community college where she “fell in love” with helping the next generation of sales and marketing professionals prepare for their careers. Noelle received her B.A in English from DePaul University and her M.B.A. in Marketing from Roosevelt University. Noelle is an active member of her local chamber of commerce and works closely with a variety of local charities.
Kenyatta Barber has 10 years of combined industry experience in sales, project management and higher education. In addition to professional and collegiate experienceKenyatta Bio Photo
Kenyatta is a third-year student in the Doctorate of Business Administration program here at the UW-Whitewater. Her research interests include sustainable marketing, ethics, corporate social responsibility, branding and consumer buying behavior.  When she is not studying or teaching classes you can find her enjoying the culture, sites and shopping in downtown Milwaukee and Chicago. She’s looking forward to proposing her dissertation this Fall and welcoming some free time in Fall of 2018 to devote more time to snowboarding and other research interests.
Welcome Noelle and Kenyatta!

2nd Annual Richard Telfer – AMA Minority Business Student Scholarship Golf Outing

In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor.  “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing.  All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction!  Thank you to everyone that participated and made the event successful!

Dr. Kopf Receives Award

Congratulations Dr. Dennis Kopf, Associate Professor for the Department of Marketing. The UW-Whitewater College of Business and Economics held its inaugural Master’s Hooding Ceremony on May 12, 2017.  At the ceremony, Management Department Chair Jon Werner presented the Online Teaching Excellence Award to Dr. Kopf.  He taught a variety of in class and online graduate courses this past year and will also be teaching undergraduate courses for Fall term.  Congratulations Dennis!

Dr. Kopf receives online teaching award

Scholarship Winners Announced

Congratulations to the winners of three Marketing Department Scholarships!   These scholarships are for Marketing majors and are awarded to students who have demonstrated their character, ambition, and potential for success in the marketing profession.  There were many very qualified applicants and we are proud to announce the following winners:

Brandon Fong (not pictured; currently in a Study Abroad program in Sweden) – G.M. and Prameela Naidu Scholarship, $1300

Kelsey Berchem – Marketing Department Scholarship, $500

Melissa Khalil – Jon M. Pyzyk Memorial Scholarship, $500

Institute for Sales Excellence – Sales Cup Winners Announced

On Friday, April 28th, students participated in the last sales competition for the academic year, Relationship Selling, sponsored by Northwestern Mutual.  This competition, one of many throughout the year, is one way that students can earn Sales Cup points. Throughout the year, students have been earning and accumulating points with the goal of winning the annual Sales Cup.  Points are given for participating in internal and external sales competitions, certificate programs, job fairs and networking events. Winning at sales competitions awards more points.  The Northwestern Mutual Relationship Selling event was the last chance for students to earn points and determine the Sales Cup Winners!

Stephanie Mueller Sales Cup Winner

Stephanie Mueller, Sales Cup Winner, sponsored by Northwestern Mutual

CONGRATULATIONS to Stephanie Mueller, the Grand Champion of the Sales Cup!  She was awarded $1500 from our sponsor, Northwestern Mutual.  Stephanie was also one of the Advanced Division Champions from the Relationship Selling competition. Ashley Gillitzer was Runner-Up for the Sales Cup, winning $1000 from ABC Supply and also was an Advanced Division Champion from the Relationship Selling competition.  Nick Rasmussen also was Runner-Up for the Sales Cup, winning $1000 from CH Robinson and a Runner-Up for the Advanced Division Relationship Selling competition.

We are very proud of all our student competitors!  There were a total of 17 Sales Cup Winners, earning nearly $10,000 from corporate sponsors – Northwestern Mutual, ABC Supply, CH Robinson, Aerotek, Steinhafels, BMO Harris, Sherwin Williams, Federated Insurance, CED, Impact, JJ Keller, TekSystems, Marine Credit Union, and Penske Truck Leasing.

The Northwestern Mutual Relationship Selling Competition awarded over $3,000 to a total of 15 winners!

Congratulations to all winners and THANK YOU to our business partners and sponsors that help make this happen!

Relationship Selling Winners

Stephanie Mueller, Ashley Gillitzer, Trevor Raasch – Advanced Division Champion winners from the Relationship Selling Sales Competition, sponsored by Northwestern Mutual.