Author Archives: jhilluww

Marketing Department Newsletter

We are past the halfway mark for Fall semester! Students, faculty and AMA are keeping very busy and already have many accomplishments. Our second edition of the Marketing Department newsletter has highlights from the AMA 10th Annual Regional Conference, the Institute for Sales Excellence, as well as student, faculty and alumni spotlights.

Click HERE to read more in our Marketing Department Newsletter!

 

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AMA 10th Annual Regional Conference – Experiential Marketing

The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential MarketingKeynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.

Deparment of Marketing is in FULL SWING!

The students and faculty in the Department of Marketing are in full swing with career fairs, sales competitions, conferences in addition to coursework!

Recently, we held our annual Partners in the Classroom event. This is a special opportunity for hundreds of students to directly meet with over 30 of our local sponsors and partners. Many are sales, retail and digital marketing students seeking jobs and internships. Following the event is our popular Sales Team “Meet and Greet.” This was another opportunity to mingle with sales students in a more informal setting.

The first sales competition of the year was held last week. The Perfect Pitch competition had over 50 judges participate from our partnering companies. The Perfect Pitch is a 45-90 second pitch that demonstrates yourself to a prospective new employer. Over a hundred students participated! Student winners receive monetary awards. Here are the top 5 winners:

Sam Morgan – $500
Therese Merkel – $400
Anna Tracy – $300
Zach Goggins – $200
Kelsey Berchem – $150

Congratulations!

AMA Regional Conference is happening Friday, October 13. AMA Chapters from all over the nation will be in attendance participating in workshops, sales competitions and guest speakers. For more information, visit http://www.uwwama.org/

 

Introducing our NEW newsletter!

A big welcome to the 2017-2018 school year from the Department of Marketing. As you will see in this newsletter, many great things happened last year and much is planned for 2017-2018. In the way of big picture highlights, the Marketing Major is now the second largest on campus and growing.  Why? In part because we have great faculty and students,  but also because we have a large and welcoming group of Corporate Partners. Our student organizations and sales teams continue to soar nationally and internationally. Looking forward to one heck of a year!

Continue reading more in our NEW Marketing Department Newsletter

Welcome Fall 2017

Welcome back to some of you and happy first days of college to others – we are very excited for the academic year 2017-2018! There are many opportunities that the Marketing department provides through coursework, conferences, sales competitions, career fairs, certificates, and other events. Also, our student organizations provide even more learning opportunities through AMA (American Marketing Association), MKT (Mu Kappa Tau Honor Society) and PSE (Pi Sigma Epsilon).

This year, we are happy to add two new lecturers to our department. Please helps us welcome Noelle Butski and Kenyatta Barber.

Noelle Butski  has tackled a wide range of sales and marketing activities includingNoelle Bio Photo analytics, copy writing, account management, sales management and strategic development. She has worked in both small businesses and large corporations in a variety of consumer packaged goods channels. In 2016 Noelle left the corporate world
to co-found Ascent Marketing, a boutique digital marketing agency in northern Illinois that focuses on the needs of small businesses and non-profit organizations. In 2017 she started teaching at her local community college where she “fell in love” with helping the next generation of sales and marketing professionals prepare for their careers. Noelle received her B.A in English from DePaul University and her M.B.A. in Marketing from Roosevelt University. Noelle is an active member of her local chamber of commerce and works closely with a variety of local charities.
Kenyatta Barber has 10 years of combined industry experience in sales, project management and higher education. In addition to professional and collegiate experienceKenyatta Bio Photo
Kenyatta is a third-year student in the Doctorate of Business Administration program here at the UW-Whitewater. Her research interests include sustainable marketing, ethics, corporate social responsibility, branding and consumer buying behavior.  When she is not studying or teaching classes you can find her enjoying the culture, sites and shopping in downtown Milwaukee and Chicago. She’s looking forward to proposing her dissertation this Fall and welcoming some free time in Fall of 2018 to devote more time to snowboarding and other research interests.
Welcome Noelle and Kenyatta!

2nd Annual Richard Telfer – AMA Minority Business Student Scholarship Golf Outing

In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor.  “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing.  All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction!  Thank you to everyone that participated and made the event successful!

Dr. Kopf Receives Award

Congratulations Dr. Dennis Kopf, Associate Professor for the Department of Marketing. The UW-Whitewater College of Business and Economics held its inaugural Master’s Hooding Ceremony on May 12, 2017.  At the ceremony, Management Department Chair Jon Werner presented the Online Teaching Excellence Award to Dr. Kopf.  He taught a variety of in class and online graduate courses this past year and will also be teaching undergraduate courses for Fall term.  Congratulations Dennis!

Dr. Kopf receives online teaching award