The UWW chapter of the American Marketing Association (AMA) hosted their 10th Annual Regional Conference on Friday, October 13th. This year the theme of the conference was Experiential Marketing. Keynote speakers included representatives from GMR Marketing, Summerfest, the Milwaukee Bucks, and Tito’s Vodka.
Over 450 students from 26 different AMA chapters attended, coming from as far away as Germany. In addition to attending the keynote presentations, students competed in a variety of marketing competitions. There were five competitions: Sales, Mock Interview, Elevator Pitch, Digital Marketing, and a Marketing Case. All students that competed had the chance of winning almost $7,000 in prizes. There was also a career fair that allowed students to network with over 40 employers coming from a variety of fields of business.