Welcome Fall 2017

Welcome back to some of you and happy first days of college to others – we are very excited for the academic year 2017-2018! There are many opportunities that the Marketing department provides through coursework, conferences, sales competitions, career fairs, certificates, and other events. Also, our student organizations provide even more learning opportunities through AMA (American Marketing Association), MKT (Mu Kappa Tau Honor Society) and PSE (Pi Sigma Epsilon).

This year, we are happy to add two new lecturers to our department. Please helps us welcome Noelle Butski and Kenyatta Barber.

Noelle Butski  has tackled a wide range of sales and marketing activities includingNoelle Bio Photo analytics, copy writing, account management, sales management and strategic development. She has worked in both small businesses and large corporations in a variety of consumer packaged goods channels. In 2016 Noelle left the corporate world
to co-found Ascent Marketing, a boutique digital marketing agency in northern Illinois that focuses on the needs of small businesses and non-profit organizations. In 2017 she started teaching at her local community college where she “fell in love” with helping the next generation of sales and marketing professionals prepare for their careers. Noelle received her B.A in English from DePaul University and her M.B.A. in Marketing from Roosevelt University. Noelle is an active member of her local chamber of commerce and works closely with a variety of local charities.
Kenyatta Barber has 10 years of combined industry experience in sales, project management and higher education. In addition to professional and collegiate experienceKenyatta Bio Photo
Kenyatta is a third-year student in the Doctorate of Business Administration program here at the UW-Whitewater. Her research interests include sustainable marketing, ethics, corporate social responsibility, branding and consumer buying behavior.  When she is not studying or teaching classes you can find her enjoying the culture, sites and shopping in downtown Milwaukee and Chicago. She’s looking forward to proposing her dissertation this Fall and welcoming some free time in Fall of 2018 to devote more time to snowboarding and other research interests.
Welcome Noelle and Kenyatta!
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2nd Annual Richard Telfer – AMA Minority Business Student Scholarship Golf Outing

In June, the UW-Whitewater chapter of AMA organized the 2nd Annual Richard Telfer-AMA Minority Business Student Scholarship Golf Outing.
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor.  “Dick” has long been a champion for students of color. In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing.  All proceeds go to Minority Business Students, priority given to those pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department faculty, and many sponsors from local companies such as Sherwin Williams, C.H. Robinson, Arien’s Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
The event was held at the Stoughton Country Club with some friendly team competition raffle prizes and an auction!  Thank you to everyone that participated and made the event successful!

Dr. Kopf Receives Award

Congratulations Dr. Dennis Kopf, Associate Professor for the Department of Marketing. The UW-Whitewater College of Business and Economics held its inaugural Master’s Hooding Ceremony on May 12, 2017.  At the ceremony, Management Department Chair Jon Werner presented the Online Teaching Excellence Award to Dr. Kopf.  He taught a variety of in class and online graduate courses this past year and will also be teaching undergraduate courses for Fall term.  Congratulations Dennis!

Dr. Kopf receives online teaching award

Scholarship Winners Announced

Congratulations to the winners of three Marketing Department Scholarships!   These scholarships are for Marketing majors and are awarded to students who have demonstrated their character, ambition, and potential for success in the marketing profession.  There were many very qualified applicants and we are proud to announce the following winners:

Brandon Fong (not pictured; currently in a Study Abroad program in Sweden) – G.M. and Prameela Naidu Scholarship, $1300

Kelsey Berchem – Marketing Department Scholarship, $500

Melissa Khalil – Jon M. Pyzyk Memorial Scholarship, $500

Institute for Sales Excellence – Sales Cup Winners Announced

On Friday, April 28th, students participated in the last sales competition for the academic year, Relationship Selling, sponsored by Northwestern Mutual.  This competition, one of many throughout the year, is one way that students can earn Sales Cup points. Throughout the year, students have been earning and accumulating points with the goal of winning the annual Sales Cup.  Points are given for participating in internal and external sales competitions, certificate programs, job fairs and networking events. Winning at sales competitions awards more points.  The Northwestern Mutual Relationship Selling event was the last chance for students to earn points and determine the Sales Cup Winners!

Stephanie Mueller Sales Cup Winner

Stephanie Mueller, Sales Cup Winner, sponsored by Northwestern Mutual

CONGRATULATIONS to Stephanie Mueller, the Grand Champion of the Sales Cup!  She was awarded $1500 from our sponsor, Northwestern Mutual.  Stephanie was also one of the Advanced Division Champions from the Relationship Selling competition. Ashley Gillitzer was Runner-Up for the Sales Cup, winning $1000 from ABC Supply and also was an Advanced Division Champion from the Relationship Selling competition.  Nick Rasmussen also was Runner-Up for the Sales Cup, winning $1000 from CH Robinson and a Runner-Up for the Advanced Division Relationship Selling competition.

We are very proud of all our student competitors!  There were a total of 17 Sales Cup Winners, earning nearly $10,000 from corporate sponsors – Northwestern Mutual, ABC Supply, CH Robinson, Aerotek, Steinhafels, BMO Harris, Sherwin Williams, Federated Insurance, CED, Impact, JJ Keller, TekSystems, Marine Credit Union, and Penske Truck Leasing.

The Northwestern Mutual Relationship Selling Competition awarded over $3,000 to a total of 15 winners!

Congratulations to all winners and THANK YOU to our business partners and sponsors that help make this happen!

Relationship Selling Winners

Stephanie Mueller, Ashley Gillitzer, Trevor Raasch – Advanced Division Champion winners from the Relationship Selling Sales Competition, sponsored by Northwestern Mutual.

 

AMA continues legacy of excellence

The American Marketing Association maintains its premier position after being named 2017 International Chapter of the Year. Group

The American Marketing Association had another successful trip to New Orleans to the AMA 39th Annual International Collegiate Conference from March 16-18. Thirty-eight students and four advisors made the trip, and yet again the organization brought International Chapter of the Year back to Whitewater. This is a prestigious award that the group worked toward throughout the year. Two main factors considered are the professional development of students and social impact the organization is making. During the duration of the conference the chapter participated in competitions, attended a variety of speakers and the sales certificate and awards banquets.

Individual Student Awards:

ABC Supply Sales Competition:
Kelly Deschner-2nd place
Nick Rasmussen-2nd place
McKayla Mehring-3rd place
Tommy Zoerner-3rd place

Aerotek Perfect Pitch Competition:
Nick Rasmussen-2nd place
Haley Lechner-4th place
Kelly Deschner-5th place

AMA Social Impact Scholarship:
Melissa Khalil-2nd place

TEKsystems Outbound Sales Competition:
Karlee Nimmer-2nd place
Sam Ahr-3rd place
Stephanie Mueller-4th place
Kyle Kogler-6th place​

Sales Student of the Year:
Nick Rasmussen-3rd Place

eBay Collegiate Case Competition:
Chapter – Honorable Mention

 

 

Freshman Wins First Place in National Business Competition

Congratulations Maricela Castillo, Freshman Marketing major, for earning first place at the Credit Union National Society (CUNA) Mutual Framework for Opportunity Convergence and the Utilization of Sustainable Solution (FOCUSS) competition, held on March 10, 2017!  Dennis Kopf, Associate Professor of Marketing, collaborated with Maricela through the Research Apprentice Program at UWW.  What a wonderful opportunity for both Professor Kopf and Maricela to engage in the research process and be recognized for their hard work through competition.

Maricela earned her award for her presentation on “Unbanked and Underbanked Populations in the U.S.” She will present her research at the next national competition hosted by CUNA Mutual in Madison on April 19, competing against national first place winners.  Read the full article about her research at http://royalpurplenews.com/